Campaigns run on participation, not just big gifts.
Every campaign leader knows the number that predicts success is how much of the church gives, not only how much the largest donors give. Participation dies on friction: a pledge card to find, a website to remember, a form to do later. Later is where campaign gifts go to die. A tap takes seconds, in the seat, while the commitment is fresh, so the small and middle gifts a campaign is built on actually happen.